What we do

We help you harness the power of story to build authentic, trusted and profitable connections.

A person holding a key in their hand.
Remember
  • We make up stories about each other based on the behaviours we see.

  • We spend hours telling each other stories of who did what to whom.

  • We understand, plan and problem solve our lives in story shapes.

We all live in a story world.

Everything we see and hear gives our existence context and meaning and lets our brains understand, plan and problem solve.

Story is our strategic super power.

The most successful businesses have realised this and put stories at the heart of their success.

The stories they tell, and more importantly the stories they co-create with their stakeholders, aren't show-business ... they are good business.

But too many businesses are missing the benefits because their approach is generic or overcomplicated.

The Story Spotters are here to make sure that never happens to you.

We make story part of your DNA.

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Our Services

Where Your Story Transforms Your Business

CONSULTING

Story strategy for change, sales and transformation.
We help you craft the narrative strategy that turns complex business challenges into compelling stories. Whether you're driving change, enabling sales teams or positioning leadership, our story frameworks will get everyone aligned.

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COACHING

Transform your leaders into story experts who inspire action.
Great leaders don't just communicate - they connect. We coach your executives and managers to use storytelling techniques that build trust, drive engagement and turn their vision into a movement that teams actually want to follow.

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TRAINING

Equip your teams with the story techniques that drive results.
Your people need more than presentation skills - they need story expertise. We train your emerging leaders to use the story techniques that build deep connections and transform sales conversations, change communications and leadership moments that matter.

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The DNA approach has helped us craft the storytelling around our mission to re-imagine medicine
Reinhard Moschitz - Novartis Pharmaceuticals, Switzerland
From treading the boards to teaching in boardrooms these guys really know how to bring logic and emotion to the theatre of business.
Jeremy Connell Waite - IBM
Whenever I'm feeling stuck The Story Spotters unlock my thinking in an incredible way.
Louise Bonham - MAPP
As a manager I quoted them. As a leader I emulated them. Now as a business founder I advocate for them. You will too.
Lee Anderson - Specialist Risk Group
An inspiring session on what is a key component of leadership. We are already putting the ideas into practice.
Chris Ambler - Jersey Electricity
Rarely have I seen my colleagues offering spontaneous applause on a Zoom.
Richard Von Gusovius - Campbell Lutyens
I have worked with The Story Spotters many times over the years and they always deliver over and above expectation.
Jon Walker - AXA
The Story Spotters bring back the importance of how we should be behaving as human beings for the better.
Caroline Debenham - Cushman & Wakefield
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